All PPC Campaigns Do Not Lead To Riches
By Riki Trafford is the webmaster of Direct MO Marketing Inc

If pay-per-click campaigns were as simple as a click away, then every website owner could make easy money just by linking an ad to his site. However, a successful pay-per-click (PPC) campaign isn't so basic. Granted,
carrying out the steps to participate in PPC programs offered by many search engines aren't hard to figure out; it's the strategy behind making these PPCs work on your website that makes the response rate for PPCs reach their
highest potential. Is the average website owner capable of carrying out a well planned campaign on his own? Maybe, if he's lucky. But, does luck really make for a great campaign?
 
Comprehensive PPC programs are offered by many big search engines. These programs include Google Adword and Yahoo Search Marketing Solution (previously called Overture).  These programs take you through the stages of creating an ad, submitting it for approval, and activating on the search engine. Google Adword can approve your ad in a matter of minutes and run it on the search engine. Yahoo, however, must be reviewed by an actual person so it takes a little longer to gain approval. Once launched, your campaign must climb up in position before every searcher sees it.

Get your plan together before launching a campaign by following a few basic tips:

- Who's your target? Pick keywords and phrases that mean something to your market. Many groups expect your product or service to be presented in a certain fashion. Examine your list of words and phrases that are commonly used by your customers to find out their likes and dislikes. This may clue you into how your customers will search for your product or service.

- Do you track your keywords? Even if your PPC is tight with keywords, each keyword will only attract a percentage of visitors. Attract new customers by tracking which keywords appeal to them most strongly. Tracking systems
like in Google Adwords and Yahoo Search Marketing Solution do the trick.

- Maximize the small space inside an ad by first split-testing your keywords. Do research by testing keywords and phrases in search engine results. Pick only the best keyword or phrase results.

- Performance and traffic are not the same. You can attract heavy traffic but still have poor performance.  Motivate visitors to take action by clearly announcing the action you desire your visitors to perform. As your performance rises above your competitor's, this puts you at the head of the line to purchase better PPC ad positions, attracting even more visitors who are willing to take action.

- Choose different "landing pages" for clicks on different keywords or phrases. Studies show visitors that land on a page that is most relevant to the visitor are more likely to be called to action. Pick a landing page that will be most attractive to the population that clicks on certain keywords.

A great return on your investment (ROI) is the goal of a PPC campaign. When it comes to creating a great PPC campaign, learning to set up a PPC ad is only one part of the picture; the other part is incorporating strategic planning. To discover simpler and more successful ways to carry out a winning PPC campaign, go to www.1dmom.com/archive.

Copyright 2005 Riki Trafford. All rights reserved.  Riki Trafford is the webmaster of Direct MO Marketing Inc which offers low cost, highly-targeted, keyword-focused web traffic. Why not exchange links with 1dmom.com.
We would love to add your link to our traffic directory.  Just follow the instructions on this page: http://www.1dmom.com/links/